This just in: the bigger a target is, the easier it is to hit. Hats off to whoever designed this box for Trader Joe’s! I’m sure it speeds things up for both their cashiers and customers by providing a huge target for the price scanners. This is a perfect use of otherwise-wasted space.
I’m curious to see if they update the rest of their packaging in the future. The top box is a new product (at least at my local Trader Joe’s), while the maple pecan granola on the bottom has been around for a while.